Fill the gaps in the pairs of sentences with an appropriate word from the column on the right.

Example:

a. The advert doesn’t last more than twenty seconds. 
b. It took her two years to write the book. take/last


1. a. Can this artist design a new ______?
b. Their _________ is very clever: short, funny and memorable. logo/slogan
2. a. Have you read the _______ about the meeting?
b. The company has a new TV ________. advert/notice
3. a. They’ve managed to ______ a memorable slogan for their product.
b. They’ve _______ a new kind of medicine. invent/make up
4. a. I _______ him to get his hair cut.
b. You will never ______ me that distant education is our future. persuade/convince
5. a. Tobacco ________ isn’t allowed on television.
b. This politician gets a lot of bad ______ in the press. advertising/publicity
6. a. What _____ is your new car?
b. What ______ of coffee do you prefer? make/brand


Key: 1. a. logo, b. slogan; 2. a. notice, b. advert; 3. a. make up, b. invented; 4. a. persuaded, b. convince; 5. a. advertising, b. publicity; 6. a. make, b. brand